Earthquakes, eggs and elevators attendants-3 marketing lessons from New York...
This week Lauren, my marketing coordinator, and I were in New York City – to say our trip was amazing would be an understatement. We enjoyed a perfect balance of business learning and connecting with...
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Branding and the Beast- How to not get bullied
Part 1 New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns. Should your brand go bad from A product recall A...
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Saturday salute – Martin Lindstrom
Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This...
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Unavailable brands—time to kiss them goodbye
In the spirit of love and affection as many celebrate Valentine's Day, the day of awesome relationships, frisky friendships, risky affairs and just plain gushy lust, I thought it would be appropriate...
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Worse than lice.
They put you to sleep, it’s a poor reflection on a good brand, and its just a down- right bad presentation, but they are still spreading around the globe. I experienced one just the other day. The...
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Fine print you won’t believe & a $3500 fine
Tiny, fine print has a bad name and in most cases it should. When a company or brand communicates something important, pertaining to policy, it should be transparent and upfront. Instead, many...
View Article7 Ways to get better feedback from customers
Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from...
View ArticleBrands are Dead. Again?
In a prediction for 2007, trend and inspiration organization PSFK stated on its site: “…consumers will react by engaging in brand abstinence…” consumers will ask questions like, “Why should I replace...
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